Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how variationsdowntheline.org ("we," "us," "our," or the "Site") collects, uses, and protects your personal information. We are committed to transparency and compliance with UK and applicable data protection laws.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or subscribing to our content.
- Technical Information: IP address, browser type, device type, and operating system.
- Cookies and Tracking: We use cookies to track your activity, preferences, and interactions with our Site.
- Usage Data: Pages visited, time spent on the Site, referral sources, and click behaviour.
How We Use Information
We use the information we collect for:
- Website analytics and performance monitoring.
- Affiliate tracking and commission purposes with casino and betting operators.
- Site improvement and personalisation of content.
- Responding to your inquiries and communications.
- Compliance with legal obligations.
Cookie Policy
Our Site uses cookies to enhance your experience:
- Essential Cookies: Required for basic Site functionality.
- Analytics Cookies: Help us understand how visitors use our Site (Google Analytics, etc.).
- Affiliate Tracking Cookies: Enable us to track referrals to casino and betting partners.
- Marketing Cookies: Used for advertising and remarketing purposes.
You may opt out of non-essential cookies through your browser settings or by using our cookie consent tool. Please note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to casinos, betting applications, and affiliate partners. We are not responsible for their privacy practices, policies, or content. We strongly encourage you to review their privacy policies before providing personal information or engaging in betting activities. These third parties operate independently and have their own data protection obligations.
Your Rights
Under UK and EU GDPR: You have the right to access, correct, delete, or port your personal data. You may also object to processing and request restriction of your data. To exercise these rights, contact us at privacy@variationsdowntheline.org.
For US Residents: If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA). Contact us for details.
Right to Withdraw Consent: You may withdraw consent for marketing communications at any time by clicking "unsubscribe" in our emails or contacting us directly.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Typically, we retain data for up to 3 years unless longer retention is required by law. You may request deletion of your data at any time, subject to legal and operational requirements.
Contact Us
If you have questions, concerns, or wish to exercise your data protection rights, please contact us:
Email: privacy@variationsdowntheline.org
We will respond to all requests within 30 days or as required by applicable law.
This Privacy Policy may be updated periodically to reflect changes in our practices or applicable law. We recommend reviewing it regularly.